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Effective video calls
Video calls are like any meeting and many of those guidelines apply: Make sure there’s a clear purpose and everyone knows why they are there. Is this meeting really needed? Many meetings are better served by a well-written memo. Have an agenda, that’s sent out ahead of time to all that may need to know. If people are new to each other, start with introductions. Don’t eat anything messy. Don’t let the meeting go too long without breaks. Make sure the usual suspects don’t hog all the air-time. Get decent equipment, especially audio. Most laptops and monitors have built in web-cams for video these days, and they usually do a fine job. Audio is more variable, but also more important. You can usually cope with problems in video, but even small audio glitches can be a serious barrier. So in your first few calls, proactively ask the other folks on the call if your audio is OK. Do experiment, a reasonable earbud headset may be a distinct improvement. Consider buying a microphone if necessary, but often the most important thing is just to get closer to the microphone. If it’s your first time using video with this equipment, test it out with one person before joining a big call. Spend some time learning the  tools Make sure you know how to easily mute and unmute. Explore things like chat windows and how they work. If lots of people are new, make sure you have a session to show people how they work. Turn on the video. Video calls are a huge improvement over audio-only calls. The key reason is that you get to see the faces of the people you’re talking to. There are lots of cues that we react to when we’re face-to-face, and video allows us to react to most of them. Unless there’s a good reason, show video. Exceptions might include places where you don’t feel comfortable showing the video behind you. There may be movement you can’t avoid (see later point). Drop video if bandwidth is an issue Video is important, but audio matters more. If you’re low on bandwidth and the audio is suffering, try turning off video. Audio-only is inferior, but better than nothing. If your connection is bad, use a phone for audio Sometimes the internet connection is unreliable so join by phone for the audio, and just use the internet connection for video and chat. Mute when you’re not talking. Background noise can pop up from all sorts of places, so my habit is to keep my microphone muted when I’m not speaking, unless it’s a one-to-one call. That way I get into the habit of coming off-mute when I want to speak. This can also act as a signal. If everyone does this, then coming off mute is a sign that you want to speak.If your software allows it, it’s wise to set it so that join a call muted. That way you won’t announce your presence with a noisy background or forget to mute. Use gallery mode. Gallery mode is much better than speaker mode because the value of a video channel is to be able to see the faces of not just who’s talking, but also the reactions of everyone else. If you’re only looking at the speaker, you’re losing all of that information. Our Extended Global Leadership Team on a recent call. Position the camera so you’re looking at it The web cams for most monitors and laptops are nicely positioned on top of the screen, so if you are looking at the screen, you’re looking directly at the camera. This is a good thing, as you want to keep eye contact with everyone else on the call. If you have a separate webcam, set it up in a similar way. It looks awkward if you’re talking with your head to one side. Don’t put a bright light behind you. Webcams are clever, but if you have a bright light behind you, your face will be a black blob. Similarly if you have a window behind you, you’ll probably need to close the curtains if it’s daylight. It’s wise to check your video at the start of the meeting to see how others see you and adjust the lighting if you can, so they can see your face properly. If you take many calls from the same place, look into setting up some better lights to make your face visible. Don’t be this idiot Avoid movement in the frame  Movement in your video frame will draw everyone’s attention. This can be a good thing, if you’re waving a hand signal, but beware of movement that doesn’t mean anything. A fan behind you can be remarkably distracting. Sswitch off the video if you can’t keep the camera stable, such as in a moving vehicle, or if the laptop is actually on top of your lap. Don’t use conference room video. If several people are all in the same office, they’ll often come into a conference room there and use the video set up in the room. The trouble with this is that then the faces of those participants are too small to see on the gallery view. I prefer it when people, even in the same location, connect separately so we can see them properly. Most webcams can work with two, suitably friendly, people on the same computer, but no more than that. This also helps with audio, as conference room audio is rarely any good. Use the chat. Most video-conferencing tools have a chat feature that you can use during the call. This gives a useful second channel for parenthetical remarks, questions, suggesting next topics. If you react to something said on the video, you’ll probably need to add some context so those reading the chat know exactly what you’re reacting to. If someone lists three things and I go “I agree” after the second of them, nobody will be sure what I’m agreeing with. Send a deck rather than using presenter mode. All
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